A huge part of networking is using social media. We connect with new acquaintances, colleagues, classmates and friends. Social networking is a major part of many jobs, like a public relations professional, executive assistant, event planner, and marketing expert.
But, using social media to network needs to be done correctly. Following certain etiquette guidelines and staying professional online will not only help your personal branding, but can help you get more out of your connections.
Stay Professional
Even when you’re online, stay professional. This doesn’t mean you can’t have fun posts on your Facebook wall, but it does mean that you need to remember who can see it. Embarrassing pictures from that last weekend party probably aren’t going to help your professional reputation. On many social media sites, like Facebook and Google+, you can limit your posts to certain groups of people. Consider creating a list of professional contacts who are only allowed to see some of your posts.
Connect Immediately
When you make a new connection, finish your conversation by saying something about connecting on social media. You could say something like “Are you on LinkedIn? I’ll look for you.” Then, as soon as you are near a computer, connect with the person on social media. This way, your new connection will remember who you are. Also, when you send an invitation to connect online, consider adding a personal message. A quick reminder like “It was nice talking to you about new trends in technology at the alumni dinner” will set you apart from the crowd.
Make Real Connections
The best way to use social media for networking is to only connect with “real” connections. Just because someone is in the same industry as you, or works in the same building, is not necessarily reason enough to connect online. One good rule of thumb is to only connect with those you have met. Face-to-face connections are always better, but an online conversation can also make a connection more real. This way, your profile is much more genuine, and you’ll get more out of your online network.
Social media and networking go hand in hand. In fact, many people use social networking sites to manage their professional connections and assist in their personal branding. With a little caution, and a lot of meeting and greeting, you can make social media work in your favor.

